Print media has been around for generations but its effectiveness for marketing endures. Newspapers, magazines, and direct mail are great channels for promotion. Some of the benefits of this medium include consumer trust and memorability. 62% of readers trust newspaper ads compared with 42% who give credibility to online ones (source: Felix), and people are 70% more likely to remember businesses seen in print compared to online. Add to this the fact that readers spend more time on a paper publication than a website and that the physical product can stay in the consumer’s home for a long period of time, it’s easy to see why print is a great tool for any business.