Starting by auditing existing and previous campaigns, we identify key issues and potential improvements. Your goals will form the core of our planning: knowing what your business is reaching for will allow us to track your successes easily. Additionally, we will carry out detailed competitor and industry research to back up the campaign’s strategy – to see what is already happening in the market and how we can use that to best promote your business.

Understanding your audience is key, allowing for a more streamlined customer journey. We will use market research data to discover your prospective customers’ needs, habits, preferences and financial status, before developing a strategy with your target market and customer profiles in mind. We will constantly monitor the performance of our campaigns so that we can continue to enhance them and adapt them to attain your business objectives and give you the best return on investment.

Change is inevitable; therefore, our team constantly tests and optimises, making sure we react to any algorithm changes and seasonal fluctuations.