Media Buying
The Media buying process
Strategising
Strategy is the key to our success in media buying. We determine the best method for delivering results within your budget. We consider the type of media, location, costs and formats that will be most effective in reaching your target audiences and delivering results.
Identifying
We identify the most appropriate media platforms through which to advertise your business. This could include a mix of traditional and digital media or be entirely focused on one.
Negotiating & buying
We contact various media outlets to determine the best rates and available sites prior to finalising the purchase of the ad space. In online programmatic advertising, this step is less of a focus as the process is automated and does not require negotiation in the traditional sense before purchase.
Launch
At the launch stage of the campaign, ads begin to appear as they go live. During this stage we evaluate the campaign to ensure that ads have gone live correctly and the campaign is performing as intended.
Monitoring
Once the campaign is up and running, we monitor the results to verify the campaign is delivering, and we make any tweaks or changes that might be needed.
Reporting
At the end of the campaign, we create a report to provide our clients with an overview and highlights .
