Out of Home Advertising (OOH) - Advertise Your Brand Outdoor

Out of Home Formats

The range of formats for OOH advertising is broad and includes the following, each with, its own distinct benefits. OOH formats are heavily location driven. One benefit of advertising in the outdoor environment in comparison to perhaps print, broadcast or digital media is that the ads are large-scale and have high impact. This type of marketing, is encountered during day-to-day life and is impossible to avoid.

Billboard

Retail

Transit

Airport

Street Furniture

Mirabelle’s extensive experience with Out of Home media buying has allowed us to develop an in depth understanding of formats, inventory’s and locations that we apply to all campaigns.

Digital Out of Home

The emergence of Digital Out of Home advertising (DOOH) has allowed for a greater level of personalisation and adaptability in OOH advertising. Live deployment of DOOH advertisements can happen at a much faster rate than traditional OOH formats. One of the benefits of DOOH is the ability to change creatives quickly, which adds greater flexibility to campaigns. The possibilities of this medium include creatives that adapt with the surroundings (e.g. the weather), utilising highly personalised or localised messages, incorporating tools like countdowns (e.g. for offers / launches).

OUT OF HOME