Out of Home Formats
Digital Out of Home
The emergence of Digital Out of Home advertising (DOOH) has allowed for a greater level of personalisation and adaptability in OOH advertising. Live deployment of DOOH advertisements can happen at a much faster rate than traditional OOH formats. One of the benefits of DOOH is the ability to change creatives quickly, which adds greater flexibility to campaigns. The possibilities of this medium include creatives that adapt with the surroundings (e.g. the weather), utilising highly personalised or localised messages, incorporating tools like countdowns (e.g. for offers / launches).