Print adverts are known for driving action by engaging and enticing the reader. This is just one reason that print has come to be a valued part of marketing strategies. Print is a largely content-led advertising medium, that can be used to complement other mediums or be used for stand-alone campaigns.
The variety of publications on offer, combined with the fact that audiences are more engaged, ensures that it is relatively easy to target consumers with print advertising, making it an effective and cost-effective solution.