Here at Mirabelle we value the three important factors of merchandising:
Showing consumers the variety you have within your brand, so that they feel they have a good selection of products or services to choose from.
Product or service placement
With great merchandising strategies we will place additional products within the consumer’s reach, both on and offline.
Promotion of goods & services
Advertising products in a specific area, on your website, or in-store, means people will be more willing to browse products around it.
Forms of Merchandising
We will help promote and sell your product. Product merchandising can refer to both in-store and online products.
Everything from window displays to in-store signage is a form of visual merchandising and can be used as an effective marketing tool to showcase product, highlighting their features and benefits.
It has the same goals as traditional merchandising but online. We will use this approach to showscase products, create brand awareness and encourage sales.
This is a multi-channel approach to sales that focuses on seamless customer experience whether the client is shopping online from a mobile phone, a laptop or in-store. Mirabelle will create a unified customer experience across all possible touch points of the customer’s journey.
- Interactive displays
- In-store and window displays
- Shelf signage
- Product bundles
- Tasting sessions and demonstrations
- Giveaways and samples
- Product placement
Merchandising’s various applications help shape our perceptions and the world around us as much as advertising and the media does.