Barbados Tourism UK 'Turning up the heat this winter'

Clients since 2010

OOH

Throughout our long-standing partnership with BTMI, a wealth of successful campaigns to raise consumer awareness of the beautiful island of Barbados have been achieved. As part of BTMI’s integrated campaign to raise brand awareness in the USA, Out of Home media was utilised all over New York. These included buses wrapped in vibrant creative and bright blues with Barbados Tourism branding, which offered a stark contrast against the usual grey backdrop of New York skyscrapers.

A similar approach was also used in Germany where taxis were wrapped in similarly bright and appealing creative, in major cities such as Berlin and Munich. The visually effective campaign helped boost Barbados as a tourist destination in the minds of European and American holidaymakers.

Brand Awareness

Brand Standout

Design

Experiential Marketing

To bring a taste and experience of Barbados in a fun and tangible way, two rain-proof pop up parks at both Westfield Stratford and Westfield White City in London, were created. The pop-ups were decked with artificial grass, trees and streetlamps, a Zorbing pool and ice-cream stalls. Calypso music helped get everyone in the spirit, and a series of special events, such as rum tastings, domino competitions, face-painting and hair-braiding engaged the crowds. The campaign effectively immersed Westfield shoppers into Bajan culture and lifestyle.

Brand Partnership

Brand Awareness

Social Media

As has been the case for the Travel and Tourism Industry globally, a dramatic reduction in visitors travelling abroad due to the impact of the Covid-19 pandemic and restrictions has been felt throughout the world. To help counteract this, BTMI created the Welcome Stamp – a 12-month visa allowing people whose jobs are not location dependent, to work remotely from Barbados. Operating hand in hand with the BTMI team, the new visa was promoted to consumers who might take up this unique opportunity. Due to the nature of the pandemic, it was decided that a social media-based launch would be the campaign’s primary stage. Platforms such as Instagram and Facebook were used to deliver compelling messaging with a strong call-to-action, leading potential visitors to a website where they could apply directly for the 12-month Welcome Stamp visa.

Destination Awareness

Brand Awareness

Design