Throughout the long-standing partnership with BTMI, a wealth of successful campaigns to raise consumer awareness of the beautiful country of Barbados have been achieved. As part of BTMI’s integrated campaign to raise brand awareness in the USA, Out of Home media was utilised all over New York. These included buses wrapped in vibrant creative and bright blues with Barbados Tourism branding, which offered a stark contrast against the usual grey backdrop of New York skyscrapers.
A similar approach was also used in Germany where taxis were wrapped in similarly bright and appealing creative, in major cities such as Berlin and Munich. The visually effective campaign helped boost Barbados as a tourist destination in the minds of European and American holidaymakers.