Malaysia Airlines

Malaysia Airlines sought to launch the new Airbus A350 XWB service between London and KL in 2018 and promote the addition of the very special aircraft into their fleet.

The campaign took a multi-channel approach, incorporating and integrating both Print and Digital. Both mediums used in the campaign assisted in achieving the goals of raising awareness of the new Airbus and its attributes, plus drive consumers to book with Malaysia Airlines.

Direct Action
Direct Action
Brand Awareness
Brand Awareness
Malaysia Airlines
Malaysia Airlines
Malaysia Airlines