Malta Direct

Social Advertising

After over 40 years in the travel industry, Malta Direct ventured into the world of social media to further strengthen their digital presence. Both creative and strategic elements were created and planned for Instagram and Facebook. These were then used to drive users to the website and boost brand awareness.

The campaign sought to both continue building recall amongst the brand’s traditionally older audience but to also raise awareness and interest from younger markets.

Brand Recall
Brand Recall
Design
Design
Malta Direct
Malta Direct