Social media is now multigenerational. Scintillating videos were created promoting Malta and covering a vast array of topics, interests and unique attributes of the islands. These were made readily accessible through Social channels, appealing to the broad range of consumers interested in finding out more about Malta.
Decades of in-depth knowledge of Malta, plus years of working first-hand with the island, combined with the utilisation of varied assets, culminated in the creation of a series of video trails. From gastronomy to film, family to adventure, highlights of the islands to exploring the cities, consumers will find a trail for every interest. The product is on-going, as is the never-ending variety of activities in Malta, where there is always ‘more to explore’.