Visit Malta

Destination Marketing | International Campaigns | Media | Experiential

The Brief

Malta needed to maintain a strong and recognisable destination presence across a diverse international audience, from Europe and the UK and Ireland to Asia and Australia. The challenge was to create marketing that could work across different markets while maintaining a consistent sense of place.

Our Strategic Approach

With audiences spanning multiple regions and cultures, Malta's international marketing requires both consistency and flexibility. Mirabelle brings together destination storytelling, creative and media expertise to translate the Malta brand across markets. This integrated approach allows Malta to show up across the channels where travellers are making decisions; from digital and print to high-impact OOH and immersive experiences.

The Work

Mirabelle has delivered destination campaigns across Europe, the UK and Ireland, Asia and Australia, spanning digital, print, OOH and experiential activity. The work has included large-format out-of-home placements and immersive destination experiences, as well as strategic partnerships such as The Malta Weekender with Chelsea Football Club.