As a brand, Vype has consistently grown from strength to strength to become a pioneer in the science of vaping. To support the launch of 5 new mint flavours in the ‘Vype ePod’ range, a promotion of the new products was launched on the streets of London through a high-visibility brand awareness campaign.

As part of the campaign, two forms of outdoor advertising, Taxis and Digital Billboards, were chosen to ensure that Vype was near impossible to miss in the capital. Not only were there stationary and highly visible ads but the taxis helped to give the Vype promotion mobility, attracting the attention of consumers on the go and increasing the effectiveness of the campaign.