Product Development
Ideation and concept
There are an endless number of ways to conceptualise a product idea. Often the process is very time consuming as there are numerous considerations; evolving ideas, user input, friendly advice, and market feedback. This is where we help you identify your initial product concept.
Market research
Through market research, in quantifying the size and characteristics of the demand for your product, we work with you to build up a quantitative view of the market. This will also to assess the basis for the product’s pricing strategy and its positioning.
Design, Prototype and Production
Assisting in prototype development stage provides the in-depth ability to understand how the product will look and feel. This along with the necessary product testing, will help to identify any changes that need to be made in order to launch. During this stage, focus is brought to the quality of the product, with the examination of the design from various angles; aesthetics, performance, durability, strength and functionality. We can assist in sourcing the best supplier for prototype development, whilst making sure that the ins and outs of your product are fully understood.
Marketing and Distribution
This is where all the knowledge gained through the product development process will be put to use to define the best approaches for the brand’s route to market. This process includes aspects such as market positioning, distribution model, final pricing strategy and the marketing plan. All of these elements will work together to ensure your business will appeal and is accessible to the right target audience.